https://sleepingbarber.ca/ https://sleepingbarber.ca/8-fundamentals https://sleepingbarber.ca/score https://sleepingbarber.ca/episodes https://sleepingbarber.ca/partners https://sleepingbarber.ca/about https://sleepingbarber.ca/privacy https://sleepingbarber.ca/episodes/sbp-200-the-barbers-brief-this-is-two-hundred https://sleepingbarber.ca/episodes/sbp-129-from-rose-to-reality-cannes-2025-wrap-up https://sleepingbarber.ca/episodes/sbp-025-better-brand-health-with-jenni-romaniuk https://sleepingbarber.ca/episodes/sbp-218-the-barbers-brief-the-shelf-life-of-competitive-advantage https://sleepingbarber.ca/episodes/sbp-137-how-ai-can-save-your-next-campaign-post-pod-discussion https://sleepingbarber.ca/episodes/sbp-234-the-barbers-brief-more-data-more-tech-more-specialists-better-marketing https://sleepingbarber.ca/episodes/sbp-222-sbp-interview-feels-vs-deals-the-real-battle-for-q4-with-andrew-tindall-and-vaness https://sleepingbarber.ca/episodes/sbp-interview-foresight-doesnt-get-a-free-pass-with-jo-lepore https://sleepingbarber.ca/episodes/sbp-223-the-sharp-cut-brand-awareness-is-the-wrong-metric https://sleepingbarber.ca/episodes/sbp-163-the-postpod-fear-is-killing-your-innovation https://sleepingbarber.ca/episodes/sbp-153-dull-media-smells-like-burning-money-with-adam-morgan-and-karen-nelson-field https://sleepingbarber.ca/episodes/sbp-217-the-postpod-lessons-from-james-hurman-ads-dont-persuade-people-to-buy https://sleepingbarber.ca/episodes/sbp-015-the-art-of-budget-planning-with-dr-grace-kite https://sleepingbarber.ca/episodes/sbp-139-navigating-the-complexities-of-b2b-buying-post-pod-discussion https://sleepingbarber.ca/episodes/sbp-057-put-best-practice-into-practice-with-dr-grace-kite https://sleepingbarber.ca/episodes/sbp-027-a-conversation-about-intent-based-marketing-with-marc-and-vassilis https://sleepingbarber.ca/episodes/sbp-095-ai-powered-synthetic-market-research-with-peter-weinberg https://sleepingbarber.ca/episodes/sbp-026-a-look-back-on-35-years-in-marketing-with-carol-shmygol https://sleepingbarber.ca/episodes/sbp-157-the-postpod-principles-beat-tactical-noise https://sleepingbarber.ca/episodes/sbp-177-the-sharp-cut-the-incentives-trap-when-metrics-become-targets-part-1 https://sleepingbarber.ca/episodes/sbp-158-the-barbers-brief-omnicom-and-ipg-congrats-on-being-huge https://sleepingbarber.ca/episodes/sbp-160-the-postpod-why-awareness-is-not-enough https://sleepingbarber.ca/episodes/sbp-009-b2b-marketing-and-the-contrarian-matrix-with-ty-heath https://sleepingbarber.ca/episodes/sbp-016-the-importance-of-cognitive-branding-with-sandeep-dayal https://sleepingbarber.ca/episodes/sbp-029-the-evolution-of-b2b-sales-and-marketing-with-brent-adamson https://sleepingbarber.ca/episodes/sbp-105-the-barbers-brief-january-23-2025 https://sleepingbarber.ca/episodes/sbp-050-love-laughs-and-power-rankings-with-conor-byrne-and-elena-hengel https://sleepingbarber.ca/episodes/sbp-030-solving-for-incrementality-with-avinash-kaushik https://sleepingbarber.ca/episodes/sbp-094-the-barbers-brief-october-24-2024 https://sleepingbarber.ca/episodes/sbp-116-unlocking-future-power-in-branding-with-mary-kyriakidi https://sleepingbarber.ca/episodes/sbp103-the-barbers-brief-january-9th-2025 https://sleepingbarber.ca/episodes/sbp-111-the-barbers-brief-nobody-cares-that-you-use-ai-march-6-2025 https://sleepingbarber.ca/episodes/sbp-118-driving-modern-luxury-inside-jlrs-house-of-brands-strategy-with-charlotte-blank https://sleepingbarber.ca/episodes/sbp-145-the-postpod-the-attention-economy-playbook https://sleepingbarber.ca/episodes/sbp-006-a-new-way-to-think-with-roger-martin https://sleepingbarber.ca/episodes/sbp-31-when-to-change-your-strategy-with-jennifer-riel https://sleepingbarber.ca/episodes/sbp-114-turn-revenue-gaps-into-growth-with-jeremy-miller https://sleepingbarber.ca/episodes/sbp-063-easy-to-mind-easy-to-find-a-conversation-about-physical-availability-with-arry-tan https://sleepingbarber.ca/episodes/sbp-162-fear-is-killing-your-innovation-and-the-simple-tool-that-fixes-it-with-tom-fishbur https://sleepingbarber.ca/episodes/sbp-143-the-barbers-brief-does-nikes-why-do-it-signal-the-end-of-hustle-culture https://sleepingbarber.ca/episodes/sbp-014-is-marketing-in-trouble https://sleepingbarber.ca/episodes/sbp-151-live-from-the-gathering-2025 https://sleepingbarber.ca/episodes/sbp-232-sbp-interview-why-innovation-fails-before-the-idea-ever-gets-a-chance-with-fiona-s https://sleepingbarber.ca/episodes/sbp-148-the-postpod-ad-fraud-the-real-cost https://sleepingbarber.ca/episodes/sbp-209-the-sharp-cut-buyers-dont-move-in-straight-lines https://sleepingbarber.ca/episodes/sbp-076-the-barbers-brief-june-20th-2024 https://sleepingbarber.ca/episodes/sbp-182-the-decision-factory-ais-missing-manual-with-roger-martin https://sleepingbarber.ca/episodes/sbp-167-the-postpod-the-only-growth-lever-marketers-control https://sleepingbarber.ca/episodes/sbp-020-the-sleeping-barber-season-1-year-in-review-with-marc-and-vassilis https://sleepingbarber.ca/episodes/sbp-185-the-sharp-cut-the-incentives-trap-the-blueprint-for-success-part-3 https://sleepingbarber.ca/episodes/sbp-219-the-sharp-cut-how-advertising-really-works https://sleepingbarber.ca/episodes/sbp-120-creative-briefs-that-dont-suck-with-pieter-paul-von-weiler-and-matt-davies https://sleepingbarber.ca/episodes/sbp-154-the-post-pod-dull-media-smells-like-burning-money https://sleepingbarber.ca/episodes/sbp-206-great-creative-shouldnt-feel-scary-karen-pearce-rethink https://sleepingbarber.ca/episodes/sbp-097-a-customer-promise-is-a-business-strategy-with-roger-martin-mimi-turner-and-jann-m https://sleepingbarber.ca/episodes/sbp-230-the-barbers-brief-are-we-measuring-marketing-value-or-just-whats-easy-to-measure https://sleepingbarber.ca/episodes/sbp-241-the-postpod-lessons-from-omar-roubi-the-rise-and-fall-of-a-promise https://sleepingbarber.ca/episodes/sbp-144-the-attention-economy-playbook-with-ben-allison https://sleepingbarber.ca/episodes/sbp-109-the-barbers-brief-new-head-of-cerave-february-20-2025 https://sleepingbarber.ca/episodes/sbp-194-loyalty-is-everywhere-growth-isnt-with-dr-nicole-hartnett https://sleepingbarber.ca/episodes/sbp-023-inflation-is-here-to-stay-now-what-with-dr-hermann-simon https://sleepingbarber.ca/episodes/sbp-204-the-barbers-brief-ai-wont-save-bad-marketing https://sleepingbarber.ca/episodes/sbp-010-the-meaningful-difference-framework-with-graham-staplehurst-and-jorge-alagon https://sleepingbarber.ca/episodes/sbp-065-100-brand-loyalty-is-not-normal-with-ethan-decker https://sleepingbarber.ca/episodes/sbp-191-the-postpod-lessons-from-andrew-tindall-the-confidence-crisis-in-marketing https://sleepingbarber.ca/episodes/sbp-213-the-cannes-cut-dull-ads-are-a-system-not-a-symptom-with-orlando-wood https://sleepingbarber.ca/episodes/sbp-239-the-sharp-cut-who-killed-the-click https://sleepingbarber.ca/episodes/sbp-113-the-barbers-brief-ferris-hamiltons-day-off-march-20-2025 https://sleepingbarber.ca/episodes/sbp-140-move-over-croc-the-goat-is-here-the-barbers-brief-september-4-2025 https://sleepingbarber.ca/episodes/sbp-199-the-postpod-lessons-from-terry-oreilly-the-ads-that-shouldnt-have-worked https://sleepingbarber.ca/episodes/sbp-074-the-barbers-brief-june-6-2024 https://sleepingbarber.ca/episodes/sbp-183-the-postpod-the-habit-that-shapes-better-marketers https://sleepingbarber.ca/episodes/sbp-099-how-to-build-persuasive-presentations-with-nancy-duarte https://sleepingbarber.ca/episodes/sbp-132-beyond-cannes-creativity-effectiveness-and-lions-intelligence-with-david-tiltman https://sleepingbarber.ca/episodes/sbp-049-the-barbers-brief-december-14-2023 https://sleepingbarber.ca/episodes/sbp-013-creating-great-strategy-choices-with-jennifer-riel https://sleepingbarber.ca/episodes/sbp-089-future-demand-not-demand-generation-with-james-hurman https://sleepingbarber.ca/episodes/sbp-079-first-look-like-your-brand-with-dr-ella-ward https://sleepingbarber.ca/episodes/sbp-168-the-barbers-brief-marketers-beware-less-is-not-more https://sleepingbarber.ca/episodes/sbp-229-the-postpod-lessons-from-pats-mcdonald-ai-wont-decide-the-future-of-marketing-we-w https://sleepingbarber.ca/episodes/sbp-165-the-sharp-cut-right-message-wrong-everything-the-truth-about-1-1-targeting https://sleepingbarber.ca/episodes/sbp-004-what-is-brand-who-owns-it-and-how-to-measure-it https://sleepingbarber.ca/episodes/sbp-081-not-all-data-is-evidence-with-prof-koen-pauwels https://sleepingbarber.ca/episodes/sbp-228-interview-ai-wont-decide-the-future-of-marketing-we-will-with-pats-mcdonald https://sleepingbarber.ca/episodes/sbp-189-the-sharp-cut-the-invisible-hands-how-dead-ideas-run-your-marketing-strategy https://sleepingbarber.ca/episodes/sbp-146-the-barbers-brief-when-a-discount-becomes-a-death-spiral https://sleepingbarber.ca/episodes/sbp-202-retail-isnt-dying-the-operating-model-is-with-david-lui https://sleepingbarber.ca/episodes/sbp-211-the-cannes-cut-creators-commerce-and-amazons-canvas-day-2-reflections https://sleepingbarber.ca/episodes/sbp-021-customer-centricity-and-the-role-of-marketing-with-andrea-belk-olson https://sleepingbarber.ca/episodes/sbp-243-the-sharp-cut-lets-talk-about-brand-love https://sleepingbarber.ca/episodes/sbp-087-what-would-it-take-to-change-your-mind-with-prof-dan-ariely https://sleepingbarber.ca/episodes/sbp-244-sbp-interview-if-youre-not-selling-hours-what-are-you-selling https://sleepingbarber.ca/episodes/sbp-246-the-sharp-cut-who-actually-buys-on-sale https://sleepingbarber.ca/episodes/sbp-040-making-a-promise-to-the-customer-with-roger-martin https://sleepingbarber.ca/episodes/sbp-022-modern-marketing-dilemmas-with-mary-kyriakidi https://sleepingbarber.ca/episodes/sbp-131-chuckwagon-tarps-a-sign-of-economic-growth-the-barbers-brief-july-10-2025 https://sleepingbarber.ca/episodes/sbp-019-marketing-trends-you-shouldnt-listen-to-with-tom-goodwin https://sleepingbarber.ca/episodes/sbp-018-confessions-of-a-pricing-man-with-prof-hermann-simon https://sleepingbarber.ca/episodes/sbp-159-why-awareness-isnt-enough-with-ty-heath https://sleepingbarber.ca/episodes/sbp-072-the-barbers-brief-may-23-2024 https://sleepingbarber.ca/episodes/sbp-242-the-barbers-brief-sydney-sweeney-is-famous-novig-isnt https://sleepingbarber.ca/episodes/sbp-147-ad-fraud-the-real-cost-with-dr-augustine-fou https://sleepingbarber.ca/episodes/sbp-112-leading-brands-in-an-ai-world-with-paul-dervan https://sleepingbarber.ca/episodes/sbp-180-the-barbers-brief-why-are-agencies-in-such-deep-trouble https://sleepingbarber.ca/episodes/sbp-038-how-branding-affects-the-race-for-talent-with-shelley-billinghurst https://sleepingbarber.ca/episodes/sbp-166-the-only-growth-lever-marketers-control-with-dale-harrison https://sleepingbarber.ca/episodes/sbp-214-the-cannes-cut-the-gap-between-knowing-and-doing-day-5-reflections-featuring-david https://sleepingbarber.ca/episodes/sbp-170-making-super-ads-with-vanessa-chin https://sleepingbarber.ca/episodes/sbp-003-strategy-shareholder-value-and-galaxy-quest-with-roger-martin https://sleepingbarber.ca/episodes/sbp-197-the-sharp-cut-purpose-is-a-promise-most-brands-cant-keep https://sleepingbarber.ca/episodes/sbp-046-shattering-myths-about-high-performance-leadership-with-eddie-obeng https://sleepingbarber.ca/episodes/spb-100-the-barbers-brief-celebrating-our-100th-episode https://sleepingbarber.ca/episodes/sbp-237-the-postpod-lessons-from-ian-whittaker-data-is-not-the-problem https://sleepingbarber.ca/episodes/sbp-059-tv-the-most-powerful-ad-medium-with-angela-voss https://sleepingbarber.ca/episodes/sbp-125-tesla-sales-down-90-the-barbers-brief-june-12-2025 https://sleepingbarber.ca/episodes/sleeping-barber-a-marketing-podcast-trailer https://sleepingbarber.ca/episodes/sbp-108-touchdowns-turnovers-super-bowl-ads-rated-with-vanessa-chin https://sleepingbarber.ca/episodes/sbp-225-the-postpod-lessons-from-traci-alfford-good-work-is-a-habit-not-a-score https://sleepingbarber.ca/episodes/sbp-141-musics-marketing-revolution-with-alan-cross https://sleepingbarber.ca/episodes/sbp-231-the-sharp-cut-marketing-has-more-data-than-ever-so-why-does-nobody-believe-it https://sleepingbarber.ca/episodes/sbp-070-the-barbers-brief-may-9-2024 https://sleepingbarber.ca/episodes/sbp-221-the-postpod-lessons-from-ty-heath-b2b-marketing-is-playing-the-game-on-hard-mode https://sleepingbarber.ca/episodes/sbp-058-the-barbers-brief-february-15-2024 https://sleepingbarber.ca/episodes/sbp-215-what-marketers-still-get-wrong-with-prof-byron-sharp https://sleepingbarber.ca/episodes/sbp-069-slaying-marketings-sacred-cows-with-dale-harrison https://sleepingbarber.ca/episodes/sbp-179-the-postpod-stop-buying-media-on-cpm https://sleepingbarber.ca/episodes/sbp-088-the-barbers-brief-september-12-2024 https://sleepingbarber.ca/episodes/sbp-142-the-postpod-musics-marketing-revolution https://sleepingbarber.ca/episodes/sbp-245-the-barbers-brief-apple-built-a-kill-switch-for-ad-tech https://sleepingbarber.ca/episodes/sbp-092-the-barbers-brief-october-10-2024 https://sleepingbarber.ca/episodes/sbp-077-creativity-in-service-of-the-customer-with-andrew-tindall https://sleepingbarber.ca/episodes/sbp-098-the-barbers-brief-november-21-2024 https://sleepingbarber.ca/episodes/sbp-130-zombie-metrics-dont-fall-for-misleading-data-with-dale-harrison https://sleepingbarber.ca/episodes/sbp-128-the-cannes-cut-day-4-this-ad-wont-wear-out https://sleepingbarber.ca/episodes/sbp-075-trending-tensions-in-marketing-with-esther-benzie https://sleepingbarber.ca/episodes/sbp-132-beyond-cannes-post-pod-discussion https://sleepingbarber.ca/episodes/sbp-035-a-guide-to-product-marketing-with-yasmeen-turayhi https://sleepingbarber.ca/episodes/sbp-124-brand-building-beyond-the-click-with-connor-archbold-and-matthew-herbert https://sleepingbarber.ca/episodes/sbp-184-the-barbers-brief-have-most-marketers-not-learned-the-basics https://sleepingbarber.ca/episodes/sbp-152-the-barbers-brief-love-over-clicks https://sleepingbarber.ca/episodes/sbp-054-the-barbers-brief-january-18-2024 https://sleepingbarber.ca/episodes/sbp-008-building-brand-on-a-small-budget-with-ian-barnard-and-faisal-sidiqqui https://sleepingbarber.ca/episodes/sbp-032-to-persona-or-not-to-persona-that-is-the-question https://sleepingbarber.ca/episodes/sbp-037-the-state-of-programmatic-in-canada-with-ben-wise-and-jeremy-freedman https://sleepingbarber.ca/episodes/sbp-203-the-postpod-lessons-from-david-lui-retail-isnt-dying-the-operating-model-is https://sleepingbarber.ca/episodes/sbp-012-the-laws-of-marketing-with-dr-nicole-hartnett https://sleepingbarber.ca/episodes/sbp-048-what-if-there-was-no-sales-or-marketing-budget-with-jeff-lowe https://sleepingbarber.ca/episodes/sbp-101-the-year-in-review-episode-with-elena-jasper-and-conor-byrne https://sleepingbarber.ca/episodes/sbp-083-ethics-the-currency-of-trust-with-amina-mattern https://sleepingbarber.ca/episodes/sbp-028-the-evolution-of-traditional-advertising-with-pierre-bouvard https://sleepingbarber.ca/episodes/sbp-220-interview-b2b-marketing-is-playing-the-game-on-hard-mode-with-tyrona-heath https://sleepingbarber.ca/episodes/sbp-110-taking-chaos-out-of-creativity-with-rethinks-karen-pearce-morgan-tierney https://sleepingbarber.ca/episodes/sbp-086-the-barbers-brief-august-29-2024 https://sleepingbarber.ca/episodes/sbp-137-how-ai-can-save-your-next-campaign-with-steve-phillips https://sleepingbarber.ca/episodes/sbp-047-the-barbers-brief-november-30-2023 https://sleepingbarber.ca/episodes/sbp-196-the-barbers-brief-the-missing-layer-in-performance-marketing https://sleepingbarber.ca/episodes/sbp-138-is-substack-the-new-playground-for-gen-z-brands-the-barbers-brief-august-21-2025 https://sleepingbarber.ca/episodes/sbp-216-interview-ads-dont-persuade-people-to-buy-with-james-hurman https://sleepingbarber.ca/episodes/sbp-039-the-barbers-brief-october-5-2023 https://sleepingbarber.ca/episodes/sbp-005-accounting-metrics-for-marketers-with-dave-bunce https://sleepingbarber.ca/episodes/sbp-134-consumer-first-data-always-with-bob-park https://sleepingbarber.ca/episodes/sbp-175-the-postpod-hyper-targeting-is-killing-growth https://sleepingbarber.ca/episodes/sbp-236-sbp-interview-data-is-not-the-problem-with-ian-whittaker https://sleepingbarber.ca/episodes/sbp-052-future-of-marketing-departments-with-hanna-riberdahl-and-kaj-johansson https://sleepingbarber.ca/episodes/sbp-169-the-sharp-cut-personas-we-have-a-problem https://sleepingbarber.ca/episodes/sbp-240-sbp-interview-target-canada-the-rise-and-fall-of-a-promise-with-omar-roubi https://sleepingbarber.ca/episodes/sbp-173-the-sharp-cut-the-most-dangerous-kpi-in-marketing https://sleepingbarber.ca/episodes/sbp-150-the-8-fundamentals-of-effective-marketing https://sleepingbarber.ca/episodes/sbp-201-the-sharp-cut-a-tale-of-two-frequencies https://sleepingbarber.ca/episodes/sbp-011-the-power-of-video-marketing-with-jon-mowat https://sleepingbarber.ca/episodes/sbp-033-ai-separating-fact-from-fiction-with-darby-sieben-and-craig-haney https://sleepingbarber.ca/episodes/sbp-135-consumer-first-data-always-post-pod-discussion https://sleepingbarber.ca/episodes/sbp-133-genai-is-coming-for-your-commercials-the-barbers-brief-july-24-2025 https://sleepingbarber.ca/episodes/sbp-181-the-sharp-cut-the-incentives-trap-revenue-is-a-vanity-metric-part-2 https://sleepingbarber.ca/episodes/sbp-224-interview-good-work-is-a-habit-not-a-score-with-traci-alford https://sleepingbarber.ca/episodes/sbp-064-the-barbers-brief-march-28-2024 https://sleepingbarber.ca/episodes/sbp-205-the-sharp-cut-busy-is-where-strategy-goes-to-die https://sleepingbarber.ca/episodes/sbp-235-the-sharp-cut-ai-wont-save-you-leadership-will https://sleepingbarber.ca/episodes/sbp-233-the-postpod-lessons-from-fiona-stevenson-why-innovation-fails https://sleepingbarber.ca/episodes/sbp-161-the-barbers-brief-toyota-promotes-escape-whatever-the-car https://sleepingbarber.ca/episodes/sbp-122-ai-no-one-will-come-and-save-you-with-mitch-joel https://sleepingbarber.ca/episodes/sbp-127-the-cannes-cut-day-3-halfway-through-all-the-insights https://sleepingbarber.ca/episodes/sbp-053-live-from-new-york-its-marketing-effectiveness-with-david-tiltman https://sleepingbarber.ca/episodes/spb-104-marketing-resolutions-for-2025-with-prof-byron-sharp https://sleepingbarber.ca/episodes/sbp-106-why-cutting-marketing-budgets-is-a-mistake-with-hilary-borndahl https://sleepingbarber.ca/episodes/sbp-056-the-barbers-brief-february-1-2024 https://sleepingbarber.ca/episodes/sbp-187-the-postpod-lessons-from-david-aaker-the-power-of-origin-stories https://sleepingbarber.ca/episodes/sbp-043-the-barbers-brief-november-2-2023 https://sleepingbarber.ca/episodes/sbp-198-the-ads-that-shouldnt-have-worked-with-terry-oreilly https://sleepingbarber.ca/episodes/sbp-149-the-barbers-brief-is-lululemon-in-a-nosedive https://sleepingbarber.ca/episodes/sbp-172-the-barbers-brief-how-can-i-communicate-better-with-my-mother https://sleepingbarber.ca/episodes/sbp-115-the-barbers-brief-glazed-donuts-anyone-april-3-2025 https://sleepingbarber.ca/episodes/sbp-227-the-sharp-cut-brand-does-not-belong-to-marketing https://sleepingbarber.ca/episodes/sbp-093-financial-metrics-for-marketers-with-omar-roubi https://sleepingbarber.ca/episodes/sbp-080-the-barbers-brief-july-18-2024 https://sleepingbarber.ca/episodes/sbp-024-what-marketers-dont-know-with-tom-roach https://sleepingbarber.ca/episodes/sbp-082-the-barbers-brief-august-1-2024 https://sleepingbarber.ca/episodes/sbp-096-the-barbers-brief-november-6-2024 https://sleepingbarber.ca/episodes/sbp-001-kantars-work-on-brand-equity-with-mary-kyriakidi https://sleepingbarber.ca/episodes/sbp-060-the-barbers-brief-february-28-2024 https://sleepingbarber.ca/episodes/sbp-073-creative-yachts-and-apple-spritzers-with-conor-byrne https://sleepingbarber.ca/episodes/sbp-067-the-mindless-marketers-with-conor-byrne https://sleepingbarber.ca/episodes/sbp-155-the-barbers-brief-whos-really-running-marketing-now https://sleepingbarber.ca/episodes/sbp-121-the-barbers-brief-were-going-to-cannes-may-15-2025 https://sleepingbarber.ca/episodes/sbp-041-the-barbers-brief-october-19-2023 https://sleepingbarber.ca/episodes/sbp-186-a-boot-a-beer-and-a-sledgehammer-with-david-aaker https://sleepingbarber.ca/episodes/sbp-045-the-barbers-brief-november-16-2023 https://sleepingbarber.ca/episodes/sbp-055-scaling-up-who-said-so-besides-you-with-christine-gillies https://sleepingbarber.ca/episodes/sbp-174-hyper-targeting-is-killing-growth-with-vince-simone https://sleepingbarber.ca/episodes/sbp-210-the-cannes-cut-creativity-that-works-cannes-day-1-reflections https://sleepingbarber.ca/episodes/sbp-084-the-barbers-brief-august-15-2024 https://sleepingbarber.ca/episodes/sbp-126-the-cannes-cut-day-1-2-hot-takes-croissant-mistakes https://sleepingbarber.ca/episodes/sbp-176-the-barbers-brief-welcome-to-the-age-of-answers https://sleepingbarber.ca/episodes/sbp-188-the-barbers-brief-does-brand-purpose-actually-lead-to-growth https://sleepingbarber.ca/episodes/sbp-207-the-postpod-lessons-from-karen-pearce-great-creative-shouldnt-feel-scary https://sleepingbarber.ca/episodes/sbp-119-the-barbers-brief-divesting-legacy-platforms-may-1-2025 https://sleepingbarber.ca/episodes/sbp-156-brandz-principles-beat-tactical-noise-with-jane-ostler https://sleepingbarber.ca/episodes/sbp-042-preparing-for-a-successful-q4-with-samantha-kelley https://sleepingbarber.ca/episodes/sbp-002-demand-generation-and-lead-generation-for-b2b-chris-walker https://sleepingbarber.ca/episodes/spb-102-the-barbers-brief-navigating-the-2025-marketing-trends https://sleepingbarber.ca/episodes/sbp-107-the-barbers-brief-tariff-edition-february-6-2025 https://sleepingbarber.ca/episodes/sbp-238-the-barbers-brief-playing-on-rented-land-again https://sleepingbarber.ca/episodes/sbp-051-the-barbers-brief-january-4-2024 https://sleepingbarber.ca/episodes/sbp-062-the-barbers-brief-march-13-2024 https://sleepingbarber.ca/episodes/sbp-208-the-barbers-brief-the-rose-can-wait-our-questions-cant-special-announcement https://sleepingbarber.ca/episodes/sbp-164-the-barbers-brief-dont-create-bite-sized-chunks-of-your-content https://sleepingbarber.ca/episodes/sbp-036-the-gravity-of-ecommerce-with-jp-castlin-and-james-hankins https://sleepingbarber.ca/episodes/sbp-044-nps-exposed-what-does-it-really-measure-with-prof-john-dawes https://sleepingbarber.ca/episodes/sbp-078-the-barbers-brief-july-4-2024 https://sleepingbarber.ca/episodes/sbp-007-designing-a-career-in-marketing-with-dan-white https://sleepingbarber.ca/episodes/sbp-017-the-secrets-to-ad-effectiveness-with-jon-evans-and-orlando-wood https://sleepingbarber.ca/episodes/sbp-123-is-brand-purpose-dead-the-barbers-brief https://sleepingbarber.ca/episodes/sbp-090-the-barbers-brief-september-26-2024 https://sleepingbarber.ca/episodes/sbp-085-a-field-guide-to-smart-advertising-with-dan-white https://sleepingbarber.ca/episodes/sbp-066-the-barbers-brief-april-10-2024 https://sleepingbarber.ca/episodes/sbp-130-zombie-metrics-post-pod-discussion https://sleepingbarber.ca/episodes/sbp-117-the-barbers-brief-chasing-the-high-april-17-2025 https://sleepingbarber.ca/episodes/sbp-178-stop-buying-media-on-cpm-with-peter-field https://sleepingbarber.ca/episodes/sbp-212-the-cannes-cut-brand-fit-beats-follower-count-day-3-reflections https://sleepingbarber.ca/episodes/sbp-034-bud-light-barbie-and-branding-with-emmanuel-probst https://sleepingbarber.ca/episodes/sbp-136-netflixs-secret-weapon-the-barbers-brief-august-7-2025 https://sleepingbarber.ca/episodes/sbp-061-a-better-way-to-segment-markets-with-tony-ulwick https://sleepingbarber.ca/episodes/sbp-071-niche-does-not-mean-tiny-with-dr-hermann-simon https://sleepingbarber.ca/episodes/sbp-190-your-marketing-dashboard-is-lying-to-you-with-andrew-tindall https://sleepingbarber.ca/episodes/sbp-171-the-postpod-making-super-ads https://sleepingbarber.ca/episodes/sbp-195-the-postpod-lessons-from-dr-nicole-hartnett-loyalty-is-everywhere-growth-isnt https://sleepingbarber.ca/episodes/sbp-193-the-sharp-cut-reach-dont-teach-the-truth-about-reach-and-frequency https://sleepingbarber.ca/episodes/sbp-068-the-barbers-brief-april-25-2024 https://sleepingbarber.ca/episodes/sbp-226-the-barbers-brief-the-ai-efficiency-trap-when-doing-more-with-less-backfires https://sleepingbarber.ca/episodes/sbp-091-the-cost-of-dull-ads-with-adam-morgan https://sleepingbarber.ca/episodes/sbp-192-the-barbers-brief-is-a-sandwich-without-bread-still-a-sandwich https://sleepingbarber.ca/episodes/sbp-139-navigating-the-complexities-of-b2b-buying-with-mimi-turner-and-jann-martin-schwart