SBP Interview - Feels vs. Deals: The Real Battle for Q4. With Andrew Tindall and Vanessa Chin.
EP 222 · Jul 28, 2026 · 63 min · Andrew Tindall and Vanessa Chin
0:00 / 1:03:14
The short version
What actually mattered at Cannes?
More importantly...
What should marketers do differently because of it?
In this special collaboration between The Sleeping Barber, That's What I Call Marketing, and System1, we unpack the biggest lessons from Cannes Lions and turn them into practical advice for the second half of the year.
Topics include:
- Mark Ritson & Byron Sharp's rare appearance together
- Why creativity still beats optimization
- AI's real role in advertising
- The rise of creators
- Why memory—not impressions—is becoming the metric that matters
- Why audio may be marketing's biggest opportunity
- The Q4 creative playbook
If you're planning campaigns for the second half of the year, this conversation is your roadmap.
Chapters:
00:00 - Welcome & Why This Conversation Matters
01:20 - What Really Happened Between Byron Sharp & Mark Ritson
05:35 - Where They Still Disagree
06:15 - Why Consistency Is Marketing's Biggest Weakness
09:20 - What Marketers Often Misunderstand
11:45 - AI After Cannes: Hype vs Reality
17:15 - Are We Already Bored of AI?
18:35 - Brand Characters, Consistency & Memory
23:40 - Why Audio Could Be Marketing's Next Big Opportunity
31:30 - Why Radio Still Works
37:20 - Creators: What Most Brands Get Wrong
43:30 - Memory Is Becoming Marketing's Most Important Metric
51:50 - The Q4 Playbook
54:00 - Feels vs Deals
59:00 - Why Great Christmas Ads Return Every Year
1:00:30 - Final Advice for Marketers
Chapters
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Transcript
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SPEAKER_00: Welcome to the Sleeping Barber Podcast.
SPEAKER_03: If there's anything new for us, that would be bizarre. Like when you're getting up on a stage in front of, I think it's like 5,000 people can sit in that damn theatre. It's like, no, you gotta play the hit. So that's gonna be 50 minutes off.
SPEAKER_00: Welcome to the Sleeping Barber Podcast, a place for business leaders to get the best and most credible information on marketing, strategy, and innovation. Your hosts, Mark Binkley and Vasily Storos, share their experiences as they gather insights on the world's leading experts. Now, on with the show.