Episodes
Over 200 unfiltered conversations with marketing legends, commercial leaders, and researchers on what actually moves business forward—without the fluff, buzzwords, or victory laps.
Interviews · EP 247
SBP Interview - Foresight Doesn’t Get a Free Pass, with Jo Lepore.
Jo Lepore
Oct 27, 2026 · 55 min
Interviews · EP 244
SBP Interview - If You’re Not Selling Hours, What Are You Selling?
Marc & V
Oct 13, 2026 · 58 min
Interviews · EP 240
SBP Interview - Target Canada: The Rise and Fall of a Promise, with Omar Roubi
Omar Roubi
Sep 29, 2026 · 63 min
Interviews · EP 236
SBP Interview - Data is not the problem. With Ian Whittaker.
Ian Whittaker
Sep 15, 2026 · 50 min
Interviews · EP 232
SBP Interview - Why Innovation Fails Before the Idea Ever Gets a Chance. With Fiona Stevenson.
Fiona Stevenson
Sep 1, 2026 · 55 min
Interviews · EP 228
Interview - AI Won't Decide the Future of Marketing. We Will. With Pats McDonald.
Pats McDonald
Aug 18, 2026 · 28 min
Interviews · EP 224
Interview - Good Work is a Habit, Not a Score. With Traci Alford
Traci Alford
Aug 4, 2026 · 38 min
Interviews · EP 222
SBP Interview - Feels vs. Deals: The Real Battle for Q4. With Andrew Tindall and Vanessa Chin.
Andrew Tindall and Vanessa Chin
Jul 28, 2026 · 63 min
Interviews · EP 220
Interview - B2B Marketing is Playing the Game on Hard Mode. With Tyrona Heath.
Tyrona Heath
Jul 21, 2026 · 41 min
Interviews · EP 216
Interview - Ads Don’t Persuade People to Buy. With James Hurman.
James Hurman
Jul 7, 2026 · 66 min
Interviews · EP 215
What Marketers Still Get Wrong. With Prof. Byron Sharp.
Marc & V
Jul 2, 2026 · 26 min
Interviews · EP 206
Great Creative Shouldn't Feel Scary. Karen Pearce, Rethink.
Marc & V
Jun 9, 2026 · 51 min
Interviews · EP 202
Retail Isn't Dying. The Operating Model Is. With David Lui
David Lui
May 26, 2026 · 51 min
Interviews · EP 198
The Ads That Shouldn't Have Worked. With Terry O'Reilly
Terry O'Reilly
May 12, 2026 · 52 min
Interviews · EP 194
Loyalty Is Everywhere, Growth Isn't. With Dr. Nicole Hartnett.
Marc & V
Apr 28, 2026 · 64 min
Interviews · EP 190
Your Marketing Dashboard is Lying to You. With Andrew Tindall
Andrew Tindall
Apr 14, 2026 · 57 min
Interviews · EP 186
A Boot, A Beer and a Sledgehammer. With David Aaker
David Aaker
Mar 31, 2026 · 49 min
Interviews · EP 182
The Decision Factory: AI’s Missing Manual. With Roger Martin
Roger Martin
Mar 17, 2026 · 62 min
Interviews · EP 178
Stop Buying Media on CPM. With Peter Field
Peter Field
Mar 3, 2026 · 52 min
Interviews · EP 174
Hyper-Targeting Is Killing Growth. With Vince Simone
Vince Simone
Feb 17, 2026 · 50 min
Interviews · EP 170
Making Super Ads. With Vanessa Chin.
Vanessa Chin
Feb 3, 2026 · 38 min
Interviews · EP 166
The Only Growth Lever Marketers Control. With Dale Harrison.
Dale Harrison
Jan 20, 2026 · 57 min
Interviews · EP 162
Fear Is Killing Your Innovation (And The Simple Tool That Fixes It). With Tom Fishburne, Marketoonist.
Marc & V
Jan 6, 2026 · 60 min
Interviews · EP 159
Why Awareness Isn't Enough. With Ty Heath.
Ty Heath
Dec 9, 2025 · 67 min